The platform

Your system of record, built your way.

Crift is a platform for building enterprise systems of record — and putting your own name on them. You define the tables, the relationships, the forms, the security, and the rules; Crift renders and enforces all of it, live, without a database project or a release cycle. One foundation, any shape.

Not a CRM. The platform you build your CRM on — and call it yours.

One core, any business shape.

Build any system of record

If your business runs on it, you can model it.

  • Create tables, fields, and the relationships between them — customers, contracts, claims, assets, anything — without hand-writing a schema.

  • A new table becomes a live, secured, form-backed part of the system in minutes, not a migration.

  • Customer records, vendor records, case files, deal rooms — managed side by side, in one place.

Underneath — The metadata builder creates and alters entities, attributes, relationships, option sets, views, and forms; each change is projected to real database structure through governed operations.

Design the experience

Every screen, exactly how your team works.

  • Lay out forms with the fields, sections, and tabs your process actually needs.

  • Saved views and filters so each person lands on the records that matter to them.

  • Make a field required, read-only, calculated, or locked-after-create — each behaves the way the work demands.

  • Add form logic when you want it; if a script ever fails, the form still renders — it can only ever help, never break.

Underneath — Metadata-driven forms with per-placement overrides, structured views compiled to query filters, and a per-form JavaScript engine that degrades gracefully.

Govern who sees what

Security you define, enforced on every record.

  • Build roles with exactly the access each job needs — by table, by record, by action.

  • Three levels — read, contribute, own — composed across a person's roles and teams.

  • Share a single record with a team without opening the whole table.

  • Access requests that get approved, not worked around. Deny-by-default on every operation.

Underneath — Two independent gates — a record-tier axis composed by MAX across blanket, per-entity, and team-membership grants, and a deny-by-default message-privilege axis — both fail-closed.

Make it your brand

Your name on the door.

  • Ship it as your product — your colors, your type, your language.

  • Light, dark, or fully branded; every user's choice follows them across devices.

  • The platform disappears so your brand is what your customers see.

Underneath — A token-based theme system — every surface driven by a swappable palette and type set, persisted per user.

Change it without a rebuild

Change your mind Tuesday, ship it Tuesday.

  • The system is described, not hard-coded — a new field or table is a configuration, not a deployment.

  • Edit the model and the platform reshapes itself underneath it.

  • No migration scripts, no downtime, no engineering ticket for a dropdown.

Underneath — The schema-projection engine turns metadata edits into physical structure on the fly.

Package and move it

Build once, deploy everywhere.

  • Package a configured solution — tables, forms, views, roles, rules — and move it as one clean unit.

  • Dev to test to production, or one client's tenant to the next, without rebuilding by hand.

  • Your configuration is portable because it was always data, never code.

Every change is safe

Powerful to customize, impossible to corrupt.

  • A protected core that customization can never reach — your changes can't break the platform.

  • Delete is checked first: the system shows you everything that depends on a table before it's gone, and cascades cleanly only when you say so.

  • Every change is recorded — who, what, when — and stamped against the platform's own contract.

Underneath — A boot-time manifest of protected schemas and immutable fields, a dependency scan on every delete, and a full builder audit trail.

Connect everything

If it's in the platform, it's an API.

  • Every table, every action, every record reachable through one consistent interface.

  • A live API specification, generated from your model, so integrations and partners build against the real thing.

  • Add custom actions when a workflow needs more than CRUD.

Underneath — A uniform message pipeline behind every operation, with auto-generated OpenAPI and custom-action endpoints.

Logic without code

Business rules, not engineering tickets.

  • Validation, calculated fields, and roll-ups across related records — configured, not coded.

  • Totals that keep themselves current as the records beneath them change.

  • Rules enforced on the server, so they hold no matter how the data arrives.

Underneath — PowerFx validation strategies, chained computed fields, and relationship roll-ups with reparenting, all running in the write pipeline.

Intelligence built in

The first system of record that reasons.

  • AI isn't an add-on here — it's in the foundation: enrichment, search, and chat with any record, across your data.

  • The same platform that holds your records can map the path through any problem inside them.

  • One foundation, two faces: the system that keeps the work and the engine that thinks through it.

Underneath — A single governed AI gateway and the knowledge-graph reasoning engine layered on the same core.

The power, without the tax.

The power of the enterprise platforms — without the lock-in, the bloat, or the per-seat tax.

Everything you'd configure in the giants, yours to brand and deploy as your own.

Built this decade: AI-native at the core, not retrofitted a product generation late.

One foundation, two faces

The system that keeps the work. The engine that thinks through it.

Crift wears two faces over one core — a configurable system of record your business runs on, and a reasoning engine that maps the way through any problem inside it. Same foundation, same governance, same data.